Mission & Corporate Identity
Mission and Corporate Identity
"To foster a lifelong relationship with NUS
and the wider graduate community"
At NUSS, a lifelong relationship with NUS and the wider graduate community is achieved through two mutually reinforcing thrusts:
As the foremost graduate society, NUSS strives to promote the interests of its stakeholders by providing appropriate platforms for all to socialise, build networks, improve connectivity and exchange ideas through a multitude of recreational, academic, political, social and cultural activities.
The typeface of the wordmark “NUSS” is futuristic and visually communicates that NUSS is forward-looking and ready to embrace and overcome the challenges that may lie ahead. "NUSS" is in our primary Corporate colour, Blue which conveys loyalty, wisdom and calm.
The tagline "The Graduate Club" uses the typeface Tahoma. This typeface is leisure yet smart and contemporary; the same image as our Guild Houses project. The tagline uses our other corporate colour - the NUSS Gold. The NUSS Gold conveys strength and resilience.