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Membership No: Membership No:SA940R
Name: Name:Soh Yi Da
Message From The Candidate: Message From The Candidate:

Dear fellow members of the NUSS family,


Being the youngest member on the NUSS Management Committee for the past four terms, it had been an enriching journey where I was able to serve alongside veteran MC members while making a meaningful difference with my youthful perspectives and initiatives.


I spent most of my earlier years on the MC stewarding the Membership portfolio, pioneering new membership lifecycle management initiatives to deepen engagement with our members. One of the greatest highlight for me was the opportunity to lead the Society’s last membership campaign in 2022 that attracted close to 900 new members, outperforming our initial target of 800 and expanding our membership base with younger members.


Moving on to stewarding the Intellectual Pursuits portfolio, I am grateful for the opportunity to provide members with platforms to engage with movers and shakers through our fireside chats and Meet our Presidential Candidates Series. Looking ahead, I hope to curate new platforms for our members to engage more regional and global thought leaders beyond our local luminaries. This will also help to enhance and uplift our Society’s thought leadership.


I sincerely appeal for your support to serve our fellow members and continue these plans to uplift thought leadership for our Society. Thank you.


Yours sincerely,
Soh Yi Da

Experience: Experience:

Professional Experience





  • Director, Strategic Government & Institutional Relations, Singapore Telecommunications Limited (2022 – Present)




  • Vice President, United Overseas Bank Limited (2018 – 2022)




  • Group Investor Relations Manager, Singapore Telecommunications Limited (2014 – 2018)




Other Appointments





  • NUS Alumni Advisory Board (2022 – Present)




  • NUS Alumni-Student Advancement Committee (2015 – Present)



Qualification: Qualification:


  • Bachelor of Social Sciences (Honours), National University of Singapore, 2014




  • Master of Business Administration (MBA), Singapore Management University, 2017




  • Executive Master of Public Administration (EMPA), Nanyang Technological University, 2023




  • Certified ESG Analyst, European Federation of Financial Analyst Societies, 2021



Aspiration: Aspiration:My aspiration is for NUSS to be vibrant second home for all our members and the club of choice for potential new members.
Interest: Interest:


  • Business and Finance




  • Politics, Current Affairs and History




  • Technology and Innovation




  • Sustainability, Stewardship and Impact




  • Volunteering




  • Travelling



Photo: Photo:
Attached Files 1: Attached Files 1: 1776873117_SYD pic nuss 2.jpg